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Name	Provider	Purpose	Expiry
_ga	Google	Analytics used to distinguish users	2 years
_gid	Google	Analytics used to distinguish users	1 day

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Name	Provider	Purpose	Expiry
_ga	Google	Used to distinguish users.	2 years
_gid	Google	Used to distinguish users.	24 hours
_gat	Google	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.	1 minute
AMP_TOKEN	Google	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.	30 seconds to 1 year
_gac_<property-id>	Google	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.	90 days
__utma	Google	Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.	2 years from set/update
__utmt	Google	Used to throttle request rate.	10 minutes
__utmb	Google	Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.	30 mins from set/update
__utmc	Google	Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.	End of browser session
__utmz	Google	Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.	6 months from set/update
__utmv	Google	Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.	2 years from set/update
__utmx	Google	Used to determine a user's inclusion in an experiment.	18 months
__utmxx	Google	Used to determine the expiry of experiments a user has been included in.	18 months
_gaexp	Google	Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.	Depends on the length of the experiment, but typically 90 days.
_opt_awcid	Google	Used for campaigns mapped to Google Ads Customer IDs.	24 hours
_opt_awmid	Google	Used for campaigns mapped to Google Ads Campaign IDs.	24 hours
_opt_awgid	Google	Used for campaigns mapped to Google Ads Ad Group IDs	24 hours
_opt_awkid	Google	Used for campaigns mapped to Google Ads Criterion IDs	24 hours
_opt_utmc	Google	Stores the last utm_campaign query parameter.	24 hours
_ga	Google	Analytics used to distinguish users	2 years
_gid	Google	Analytics used to distinguish users	1 day

Targeting Cookies

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Name	Provider	Purpose	Expiry
_ga	Google	Used to distinguish users.	2 years
_gid	Google	Used to distinguish users.	24 hours
_gat	Google	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.	1 minute
AMP_TOKEN	Google	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.	30 seconds to 1 year
_gac_<property-id>	Google	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.	90 days
__utma	Google	Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.	2 years from set/update
__utmt	Google	Used to throttle request rate.	10 minutes
__utmb	Google	Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.	30 mins from set/update
__utmc	Google	Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.	End of browser session
__utmz	Google	Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.	6 months from set/update
__utmv	Google	Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.	2 years from set/update
__utmx	Google	Used to determine a user's inclusion in an experiment.	18 months
__utmxx	Google	Used to determine the expiry of experiments a user has been included in.	18 months
_gaexp	Google	Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.	Depends on the length of the experiment, but typically 90 days.
_opt_awcid	Google	Used for campaigns mapped to Google Ads Customer IDs.	24 hours
_opt_awmid	Google	Used for campaigns mapped to Google Ads Campaign IDs.	24 hours
_opt_awgid	Google	Used for campaigns mapped to Google Ads Ad Group IDs	24 hours
_opt_awkid	Google	Used for campaigns mapped to Google Ads Criterion IDs	24 hours
_opt_utmc	Google	Stores the last utm_campaign query parameter.	24 hours
_ga	Google	Analytics used to distinguish users	2 years
_gid	Google	Analytics used to distinguish users	1 day